This bold text sets out to dispel assumptions and fill a much-needed gap in health communication literature. It challenges perceptions of good communication skills and questions our own self-awareness about the messages we send and receive. It brings theories and concepts up to date for today’s population needs, and acknowledges the revolution of IT and global communications.
Primary Health Care. 27, 9, 15-15. doi: 10.7748/phc.27.9.15.s20
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