Rationale and key points

Conference posters can be used by nurses to disseminate the findings of studies, audits or service improvement projects. Despite the lack of robust evidence on what an optimal poster should include, the literature contains several sources of useful information on the topic. A conference poster requires thorough and systematic preparation; authors will need to determine what message they want to convey, what the aim of their poster is, and how they will ensure precision, clarity, brevity and visual appeal. This article provides a step-by-step guide to assist nurses in developing optimal poster content and design, and in delivering effective poster presentations.

• A conference poster needs to be clear and make sense without additional explanation.

• To develop an engaging and attractive poster, it is important to find a balance between text and image.

• Being prepared to answer challenging questions is essential for optimal poster presentations.

Reflective activity

‘How to’ articles can help to update your practice and ensure it remains evidence based. Apply this article to your practice. Reflect on and write a short account of:

1. How reading this article will improve your poster development or presentation skills.

2. How you could use this information to educate nursing students or colleagues wanting to develop a conference poster.