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Marketing a health visitingservice

15 April 1998

Nursing Standard

Health visiting

GP fundholding has had significant implications for the organisation and practice of health visiting. The government’s White Paper The New NHS’ (DoH 1998)expands on...

Education: improving quality through service enhancement

10 January 2007

Nursing Standard

Art & Science

The quality of service provision in educational contexts is becoming increasingly important. There is a need to demonstrate value for money and convey a positive...

Nursing and nurses: the image and the reality

31 March 2010

Nursing Management


This article describes national and regional processes, and the evidence base developed from a series of engagement and involvement events across the NHS, to develop...

‘Nursing is the most emotionally rewarding career’

12 April 2005

Nursing Standard


This article presents a brand manifesto for the profession, based on work carried out by consultants Red Spider as part of our Nursing the Future campaign. We have...

Developing service provision for patients in primary care

14 February 2007

Nursing Standard

Art & Science

This article outlines the government’s changes to the way that primary and community health services will be commissioned and provided. It also discusses the...

Postcode health care

13 June 2006

Nursing Standard

Cover story

Health needs mapping can identify where people with particular conditions live – down to a postcode. Healthcare professionals can then target specific health...

Development of entrepreneurial activity in nurse education

19 March 2009

Nursing Standard

Art & Science

The provision of health care and healthcare education in the UK is undergoing rapid change and development, and is subject to intense market forces. A reduction in...

Bonding for Brilliant Babies: promoting infant mental health through social marketing

01 May 2015

Primary Health Care

Art & Science

Early childhood provides excellent opportunities for growth, yet it is also when children are most vulnerable to neglect and abuse. Policies prioritise mental...