Tapping social media as a recruitment tool
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Tapping social media as a recruitment tool

Erin Dean Health journalist

TikTok and Instagram are among the platforms being used by employers to recruit nurses. Find out how you can boost recruitment with compelling content

When a TikTok video from Berkshire Healthcare NHS Foundation Trust celebrating a group of students taking on new permanent nursing roles hit 3.4million views, the organisation knew it was making an impression.

Nursing Standard. 39, 8, 29-30. doi: 10.7748/ns.39.8.29.s12

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