Ageism is widespread, including in institutions providing health and social care, and in workplaces, the media and elsewhere, according to the World Health Organization. Such ageism can convey a narrative that incontinence is a normal or inevitable part of ageing – and that nothing can be done to change the outcome either for those affected or across healthcare services.
Nursing Older People. 36, 1, 5-5. doi: 10.7748/nop.36.1.5.s1
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