Background The research environment is a complex ecosystem but is vital for nurturing excellence, vitality and sustainability. The Research Excellence Framework (REF) applies to research in the four nations of the UK. The framework and principles for the next REF have been published, with submissions due in 2028 and the results to be published in 2029. The three elements of the REF have changed and new weightings applied, with ‘People, Culture and Environment’ forming 25% of the whole.

Aim To inform research leaders, investigators, clinical nurse researchers, and doctoral and postdoctoral students about how to prepare dynamic research strategies that prioritise inclusivity in talent management and succession.

Discussion This article considers inclusivity in research cultures, what has been learned from the previous REF and what more needs to be done collectively across the sector and specifically in nursing. The discussion draws on the author’s personal knowledge and experience as a research leader, senior manager and university governor. It is intended to be challenging and practically oriented.

Conclusion The article sets out provocations to shape an agenda for promoting inclusive research cultures to ensure organisational readiness for REF 2029.

Implications for practice The article provides pragmatic suggestions for moving forward at pace with making the culture in nursing research more open, transparent and fair.