There are good reasons to periodically review the meaning of your work. The way you see what you do, achieve, work towards and experience as part of primary care can have profound implications for your career, mental wellbeing and skill development. It can enhance commitment to teams and the work of an employer and help you to make decisions about what you wish to do next. It can inform the way you complete the annual NHS staff survey. These are important considerations during lean times when the wellbeing of staff is central to sustaining and improving healthcare services in the community.