Blended learning, which combines face-to-face sessions with online work, is used to provide flexible learning and courses for students who are geographically dispersed. Canterbury Christ Church University recognised the importance of developing an academic module for dispensing opticians across the UK and the requirement to address the needs of an increasingly diverse population of students. Following interest in the module from the Association of British Dispensing Opticians, a decision was made to reformat the module into an online resource. This article describes some of the pedagogical processes involved in developing the online resource. Quantitative and qualitative data are analysed to identify challenges and successes. The importance of developing an educational biography to achieve depth of understanding and thought is acknowledged. The article concludes that some face-to-face interaction is still necessary, not least for helping to reduce students’ anxiety.