Exploring the public perspectives of e-professionalism in nursing
evidence and practice    

Exploring the public perspectives of e-professionalism in nursing

Gemma Ryan Lecturer in nursing, Open University, Milton Keynes, England
Jessica Jackson Nurse researcher, University of Derby, Derby, England
Marc Cornock Senior lecturer, Open University, Milton Keynes, England

Why you should read this article
  • To recognise what the public believe to be acceptable behaviours for nurses in an online environment

  • To enhance your knowledge about how and why the public make decisions about the acceptability of online behaviours

  • To understand how you can manage your online social media profiles to promote a professional image

Background E-professionalism is a term used to describe the behaviours of healthcare professionals, including nurses, in the online environment. While a range of professional guidance on the use of online social media platforms is available, there has been little research into the perspectives of patients and the public more generally on nurses’ e-professionalism.

Aim To explain what, how and why the public make decisions about the acceptability of nurses’ online behaviours and e-professionalism, and to make recommendations for nurses on managing the information they share online.

Method This was a mixed-method critical realist study. Participants in a survey (n=53) and two focus groups (n=8) discussed and rated the acceptability of five vignettes related to nurses’ online behaviours based on real-life examples.

Findings The participants generally thought that nurses are entitled to have a personal life and freedom of speech and to promote causes they believe to be important, even if these were not aligned with their own beliefs. Participants unanimously considered the use of profane language against any individuals or groups to be unacceptable.

Conclusion The public make decisions on the acceptability of nurses’ online behaviours based on a range of complex factors, including social and individual values, attitudes and beliefs, as well as their intent and consequences. Recommendations for nurses on how to manage the information they share online include: using separate platforms for personal, educational and professional purposes; using functions that control who can ‘tag’ and share their posts; and ensuring any information they share that relates to healthcare or nursing practice is up to date and evidence based.

Nursing Management. doi: 10.7748/nm.2019.e1870

Peer review

This article has been subject to external double-blind peer review and checked for plagiarism using automated software

Correspondence

g.s.ryan@open.ac.uk

Conflict of interest

None declared

Ryan G, Jackson J, Cornock M (2019) Exploring the public perspectives of e-professionalism in nursing. Nursing Management. doi: 10.7748/nm.2019.e1870

Published online: 05 November 2019