Shock tactics
Jennifer Percival Specialist nurse counsellor, Department of Health tobacco education TV campaign
To mark No Smoking Day this week, Jennifer Percival explains how young Becky made one of the most powerful anti-smoking TV adverts
IT IS HARD not to be affected when you see Becky so visibly upset as she speaks for the TV cameras about the effects of smoking. Even when you are trying to concentrate on asking the questions. Jennifer Percival: Why has your dad had to have a major operation?
Nursing Standard.
17, 26, 16-17.
doi: 10.7748/ns.17.26.16.s29
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