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Market forces

David Thorp Director of research, Information at the Chartered Institute of Marketing

David Thorp of the Chartered Institute of Marketing explains the benefits of a marketing-led approach to managing the NHS

In the NHS, marketing strategies are often seen as a distraction or even a waste of money. But, contrary to popular opinion, such strategies are not concerned simply with advertising the NHS or making it competitive.

Nursing Management. 15, 5, 12-13. doi: 10.7748/nm.15.5.12.s15

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13 September 2008 / Vol 15 issue 5

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